|
To have a web page is not only a good investment or a sales or marketing strategy, but also a way to catch the atention to our company. Here some advices to get these goals that go annoticed when we have a web page made.
Practical advices to give atractive and interesting information
1. Introduction
Is important to understand how does Internet works to know how to order our contents and make them interesting and atractive to our users.
Everybody knows that Internet offers millions of possibilities in just one click of the mouse. The same as in others bussines, customer is the boss. Studies say that average users of Internet decide in the first 3 or 5 seconds if the web opened is interesting or change to another more interesting.
What can we do for the users not only get interested in our web site but also enter again and suggest it to their contacts?
2. How to structure content and data to get an atractive and interesting web step by step.
Structure of a Clasical Bussines Web:
a.Who we are
b. Services/Products
c. Where we are
d.Contact
Our Proposal :
Restructure the menu for the users notice at the firts sight that our web contains bussines information detailed of the topic which is interesting for them.
a.Who we are
b.Services/Products
c.Where we are/ Contact
d. News
d.Links
As you see, we suggest to use two buttons more: News and Links.
Develop of the points fo our proposal:
a. Who we are (the company or we)
Put only important information and be short.
Be sincere, the tipe of text: Our company is the number one and/or the best, are not credible and generate negative image in the users´s mind. Talk about the quality of the service or product of you company with clear information, for example: we guarantee the repayment of your money if you are not agree with our service in a period of......; our products get the certificate of xxx in quality, etc....
Another point to consider is to be synthetic for some reasons: Noadays the time is short, the reading in a screen is dificult and nobody is interested in reading information loaded of adjetives about how wonder is our company.
In summary: be brief and synthetic and point to the information that can be interesting for the reader, for example: this year we increase the number of employes ......;or we make a contribution to a needy school; or we contribute to the environment, etc....
b. Services and/or Products
If the products and/or service are many, we suggest to develop a submenu for the users see ti inmediately (whitout need to enter to services) what we offer in our site.
At this point, there are many treaks to catch visitors that is useful to know.
-
Visit the pages of your compe and look at what information is boring and what interesting. Analice the information. Stand out with different data. Establish intelectual copy rights of the information you give.
-
Talk to your customers, employees and make a list of frecuent and interesting questions that your customers want to know. Give this information in your web.
-
Analice the advertising of similar products in a word-wide level, consider the lenguage style they used, the information they give to their customers and adapt the information to your local market.
-
Be impregnated of the information about the sector and your target, ask frequently in meetings or when it is possible what things are interesting for the sector: what event they are interested, etc. Analice the information and put in your web, it must be a link, a screensaver, a game, the important dates of a tournament, etc .
c. Where we are/Contact
Use if it is possible only a button.
In Contact you can have all the important information about contact and also add the address and even a small plan and you can save a button.
I recomend to put alway is possible the phone number and e-mail all over the site.
d. News.
The section of News let us maintain the web constantly update, informing our visitors about our last achievements, success, events, classified, news, etc....
It is very important to maintain the site update, because the searchers interpret that a web is not updated is a web abandon, for that reason our site down in the results of serch.
Other of the important reasons is to maintain the interest of our customers and visitors update with our new information.
e. Links
To have a section of our site to other sites of interest talk well about us.
Firts not only want to stand out our image but also that we like suggest other sites to our visitors. The second reason is that the serchers regard sites that have many links. More over we always offer to different sites the interchange of links, which we benefit one each other.
3. Conclusiones
Always that you prepare the information for your web site, try to imagine you are a internauta that is visiting your web site, be objective, and see if the information you give is interesting, entreteing and brief. Ask yourself if it is update every period of time, if it´s not, modify the content for your visitors want to enter and suggest your web site. Success..
 Add as favourites (135) |  Quote this article on your site | Views: 1447
Only registered users can write comments.
Please login or register. Powered by AkoComment Tweaked Special Edition v.1.4.6
AkoComment © Copyright 2004 by Arthur Konze - www.mamboportal.com
All right reserved |
